Sonar is a blog about marketing, code and coffee from Submarine.

Google Analytics' Isogram Easter Egg

Google have often hidden easter eggs in the code for their products (my favourite being a search on Google for recursion, which returns "did you mean Recursion"?), and I just wanted to share one that I've just come across.

The JavaScript tracking tag for Google's new Universal Analytics uses one letter variable names - i, s, o, g, r, a, m.

An isogram is a word that doesn't contain any repeating letters.

Published July, 2014

Submarine CRM
Submarine is a CRM built for marketing & PR teams.
Click to find out more.